There are 62 National Parks spanning 29 states, each protecting some of the most unique places in the country. Each park is vastly different, but they all have a whole lot of nothing. And nothing is a very good thing.

Find nothing.

In our constantly connected world, it’s become almost impossible to disconnect. It’s only out there, in the wild nothing beyond tract housing and cell service, that we can escape from it all and find ourselves again.

Launch Ideas

We’ll show off the beauty of nothing in the National Parks with radio spots and Spotify playlists using ambient audio recorded from the parks.

We’ll place print ads in bus shelters and billboards in big cities, encouraging city-dwellers to escape to the wild nothing of the National Parks.

Discover new friends, parks, and paths with the Find Nothing app. Explore detailed offline maps of the parks and their hidden gems, and connect with fellow adventurers with Find Nothing Together, a Tinder-like service that matches you with hiking & camping buddies.

We’ll also invite everyone to share the story of the nothing they found in a National Park, whether it’s closeness on a family camping trip or solace on a solo hike. Participants will post their stories on social media with the hashtag #FindNothing, and the winners will receive National Parks passes.

Finally, we’ll bring the parks to people who haven’t yet discovered them. We’ll place soundproof black boxes in bustling city centers and invite passersby to find nothing. Once inside, they’ll try a VR experience of the parks, complete with a matching nature soundtrack. Participants get a relaxing break from city life as well as inspiration to go visit the parks in person.

Find Nothing is all about discovering the serenity that can only be found far away from civilization, so if you need a little more peace in your life, go find nothing in the National Parks.

Copywriters: Tabitha Butler & Matthew Wheatley

The following two tabs change content below.

Tabitha Butler

There is unbelievable power in your words, so use your powers wisely. If you need a little help, you can reach me at tabithabutler27@gmail.com.

Latest posts by Tabitha Butler (see all)