For the 2018 AdCon Creative Competition, our challenge was to demonstrate how Scünci products can create an infinite number of unique looks. Experience Scünci, my experiential campaign, utilizes augmented reality (AR) and a branded hair studio bus to launch Scünci into hearts, minds, and hairdos all over the country.

The Experience Scünci campaign creates a unique way for women to try Scünci styles before they buy the product. With the confidence of knowing exactly how every accessory looks with their hair, women can rock their Scünci style proudly.

This campaign presentation tied for 1st place at the 2018 AdClub Creative Competition, the largest advertising competition at Cal State Fullerton.

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Tabitha Butler

There is unbelievable power in your words, so use your powers wisely. If you need a little help, you can reach me at tabithabutler27@gmail.com.

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