Amazon Echo Frames are Alexa-enabled glasses that allow you to utilize the voice assistant hands-free. By limiting the time spent on your phone, these frames help you engage more with the things that matter most while still allowing you to set reminders, make lists, and schedule events.

The idea: Show how Echo Frames help you focus on what matters.

Print ads, social posts, and radio spots will demonstrate busy people using Echo Frames to organize their life and make time for their loved ones, even when that mission seems nearly impossible…

OneSight Partnership & Echo Effect

For every purchase of Echo Frames, Amazon can donate frames to OneSight, a nonprofit that provides glasses to those in need. With this partnership, Amazon will make a positive impact in people’s lives while also connecting Echo Frames with doing good.

Amazon can continue the goodwill with the Echo Effect, a program that rewards users for volunteering and donating to nonprofit organizations. With enough charitable actions, users can earn Amazon gift cards and perhaps even a pair of Echo Frames for themselves.

By encouraging people to “focus on what matters”, Amazon can raise awareness of Echo Frames while making the world a better place.

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Tabitha Butler

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